Farmers Market Promotion Program

The Berkshire Regional Planning Commission (BRPC) will support the operation of independent farmers markets, build capacity and increase customer volume and sales. The Berkshire Market Collective will bring together all the market managers to provide technical assistance and an outlet to share information, streamline market operations and reduce administrative burden. A unified market campaign will be developed to advertise the markets within the region while celebrating the individuality of each market. Data will be collected that measures sales in dollars and initial customer count and documents customer and sales increases.